Over two decades of hands-on leadership across gaming, adtech, and publishing. Deep expertise in rewarded user acquisition, monetisation strategy, and scaling multi-company platforms. I help companies build, grow, and exit.
End-to-end product ownership from concept to scaled live service. Deep expertise in F2P monetisation design, economy balancing, retention mechanics, and running high-performance live ops across mobile, PC, and console.
Specialist in rewarded UA — designing, scaling, and optimising offerwall and rewarded ad strategies that drive high-quality installs and sustainable LTV. Deep knowledge of the adtech ecosystem, SDK integrations, and hybrid monetisation models.
Founding and scaling game studios from the ground up. Building leadership teams, defining creative direction, and establishing the operational foundations that let studios ship great products at scale.
End-to-end M&A execution across the games industry. Deal sourcing, valuation, due diligence, and post-acquisition integration of studios into larger groups and platforms.
Group-level product leadership across multiple studios and verticals. Aligning creative ambition with commercial targets and investor expectations.
Indie and mid-tier publishing strategy. Platform relationships, launch planning, and building publishing operations from scratch.
Navigating PE and VC conversations with credibility. Pitch preparation, valuation frameworks, and managing the investor lifecycle through to IPO readiness.
Guiding companies through the transition from early-stage to growth-phase operations. Scaling teams, processes, and infrastructure while preserving the entrepreneurial culture that drives innovation.
Hundreds of hires across two decades and a deep global network of senior games-industry talent. Strategic hiring at exec, leadership, and IC levels — from sourcing through onboarding — built on long-standing relationships across studios, publishers, and the wider ecosystem.